
About Me

- Name: Kristin Knisley
- Location: Colorado, USA
- Company: Lumen Technologies
- Degree: Bachelor of Journalism, University of Nebraska Lincoln
- Email: knisley.kristin@gmail.com
- Freelance: Available
I've been telling stories since I could hold a pencil. At five, I was "publishing" a family newspaper and interviewing my grandparents like they were breaking news. That early spark turned into a love of journalism, international media studies in Germany, and even a stint on the Formula 3 racing circuit.
From journalism to marketing to internal comms, I've spent my career finding the right words, the right channels, and the right moments to connect people with what matters.
At Lumen Technologies, I've done it all: brand strategy, field marketing activation, product marketing, lead gen, employee newsletters, video scripts, crisis communications, intranet launches, and full campaign strategy. I measure success in open rates, sentiment shifts, lead quality, conversion lift, and whether people actually read past the subject line.
Years Experience
Awards
Countries
Articles & Comms
What I Do
Internal Communications
Executive and C-suite messaging, leadership storytelling, internal campaigns, and engagement strategies that build clarity, connection, and culture.
Marketing & Campaigns
Brand strategy, campaign execution, field marketing activation, lead gen, and creative direction that connects brands with people and delivers measurable results.
Journalism
& Writing
Feature articles, editorial content, and storytelling that informs, engages, and sticks with readers long after they've finished.
Strategy
& Results
Data-driven communication strategy measured by open rates, employee feedback, sentiment analysis, and engagement metrics.
"Kristin continues to be a rising star, and receives constant praise from other departments that work with her on a regular basis. She meets internal and external customer needs by taking responsibility for each situation that was presented to her, and tracking the progress through until it is resolved. She clearly conveys information and ideas through a variety of media, including in-person meetings, conference calls, web meetings, IM, and email. Her greatest attributes to the company are her positive attitude and commitment to excellence. She approaches each challenge with enthusiasm and an 'anything is possible' spirit."
Brent Lamb
Former Manager
My Portfolio
- All
- Marketing Case Studies
- Travel
- Journalism

Creating Demand Before the Build
View case study →Building a New Residential Fiber Brand From the Ground Up
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Reframing a Legacy Brand Through Hyperlocal Field Marketing
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Iceland
View gallery →Rebuilding the Demand Engine
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Europe
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The Brave Boy
Read article →
West Coast, USA
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